We select products and ingredients that support health and are backed by peer-reviewed research demonstrating statistically significant results in studies conducted on humans. Active ingredients must adhere to the proper dosing established in these studies, and product formulation must align with the research findings.

We select products that support cognitive function, mental health, or physical well-being.

We select brands that use of high-quality, natural ingredients with minimal processing, free from artificial additives, preservatives, or excessive sugars. Companies must be transparent in their sourcing and dosing.

Brands must be transparent in sourcing and production, ensuring ethical standards.